diff --git a/deploy/truenas/core/seed-data.sh b/deploy/truenas/core/seed-data.sh
index 3d05a52..6b883fa 100755
--- a/deploy/truenas/core/seed-data.sh
+++ b/deploy/truenas/core/seed-data.sh
@@ -23,11 +23,15 @@ if [ ! -d "$DST" ]; then
     mkdir -p "$DST"
 fi
 
-for f in "$SRC"/*; do
+# Iterate over both files and directories. The Restreamer UI bundle
+# ships subdirectories (_player, _playersite, static) so this needs
+# the recursive flag; the no-clobber check on the top-level name keeps
+# operator-edited content safe.
+for f in "$SRC"/* "$SRC"/.[!.]*; do
     [ -e "$f" ] || continue
     name=$(basename "$f")
     if [ ! -e "$DST/$name" ]; then
-        cp -p "$f" "$DST/$name"
+        cp -Rp "$f" "$DST/$name"
         echo "seed-data: copied $name -> $DST/$name"
     fi
 done