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<div class="eyebrow">Extended Reality · 2025</div><h1>Intuit XR Production Facility</h1><p class="lede">Built an extended reality (XR) production facility for Intuit through AVI-SPL — a THOR LED volume driven by Assimilate Live FX Studio, with dueling RED Komodo-X cameras delivering broadcast-grade in-camera VFX.</p>
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<div class="sp-prose"><p>Designed and built an extended reality (XR) production facility for Intuit through AVI-SPL, one of the world's largest AV integrators. The project represents the convergence of broadcast engineering and immersive technology — a virtual production environment built on a tightly integrated stack of LED, real-time graphics, and cinema cameras.</p><p>The LED volume is built from THOR LED panels, color-calibrated and processed for in-camera VFX work — delivering the contrast, refresh performance, and color accuracy required to shoot directly against the wall without post-production cleanup. THOR's processing pipeline handles genlock, color space conversion, and frame remapping so the volume reads cleanly on camera at every angle.</p><p>Driving the volume is Assimilate Live FX Studio, used as the real-time scene engine and on-set compositor. Live FX Studio handles environment playback, camera tracking integration, and live compositing of CG plates with talent — giving the production team frame-accurate control over the virtual environment without the overhead of a full game-engine pipeline.</p><p>The facility shoots on dueling RED Komodo-X cameras — a matched A/B pair that lets the production team cover talent and environment simultaneously, with shared color science, genlock, and metadata flowing into Live FX Studio for accurate in-camera compositing. The Komodo-X global-shutter sensor pairs cleanly with the THOR wall, eliminating the moiré and scan-line artifacts that plague rolling-shutter sensors on LED.</p><p>This project demonstrates the evolution of broadcast systems integration into the extended reality space, where traditional broadcast engineering fundamentals — signal routing, color science, synchronization — merge with real-time compositing and spatial computing.</p></div>
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<h2 class="sp-h2">Highlights</h2><ul class="sp-list"><li>THOR LED panels color-calibrated for in-camera VFX</li><li>Assimilate Live FX Studio driving real-time playback, camera tracking, and live compositing</li><li>Dueling RED Komodo-X cameras as matched A/B pair — shared color science and genlock</li><li>Global-shutter capture eliminates moiré and scan-line artifacts on LED</li><li>Broadcast-grade output from a fully virtual production environment</li></ul>
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<h2 class="sp-h2">Scope</h2><div class="sp-tags"><span>Systems Integration</span><span>XR Stage Design</span><span>LED Volume Calibration</span><span>Live FX Workflow Design</span><span>Camera & Color Pipeline</span><span>Commissioning</span></div>
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<h2 class="sp-h2">Technologies</h2><div class="sp-tags"><span>THOR LED Panels</span><span>Assimilate Live FX Studio</span><span>RED Komodo-X (×2)</span><span>Camera Tracking</span><span>Genlock & Sync</span><span>NDI / SDI Hybrid</span><span>Color Management</span><span>Production Switching</span></div>
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