<title>Intuit XR Production Facility | Case Study | Wild Dragon</title>
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<divclass="eyebrow">Extended Reality · 2025</div><h1>Intuit XR Production Facility</h1><pclass="lede">Built an extended reality (XR) production facility for Intuit through AVI-SPL — a THOR LED volume driven by Assimilate Live FX Studio, with dueling RED Komodo-X cameras delivering broadcast-grade in-camera VFX.</p>
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<divclass="sp-prose"><p>Designed and built an extended reality (XR) production facility for Intuit through AVI-SPL, one of the world's largest AV integrators. The project represents the convergence of broadcast engineering and immersive technology — a virtual production environment built on a tightly integrated stack of LED, real-time graphics, and cinema cameras.</p><p>The LED volume is built from THOR LED panels, color-calibrated and processed for in-camera VFX work — delivering the contrast, refresh performance, and color accuracy required to shoot directly against the wall without post-production cleanup. THOR's processing pipeline handles genlock, color space conversion, and frame remapping so the volume reads cleanly on camera at every angle.</p><p>Driving the volume is Assimilate Live FX Studio, used as the real-time scene engine and on-set compositor. Live FX Studio handles environment playback, camera tracking integration, and live compositing of CG plates with talent — giving the production team frame-accurate control over the virtual environment without the overhead of a full game-engine pipeline.</p><p>The facility shoots on dueling RED Komodo-X cameras — a matched A/B pair that lets the production team cover talent and environment simultaneously, with shared color science, genlock, and metadata flowing into Live FX Studio for accurate in-camera compositing. The Komodo-X global-shutter sensor pairs cleanly with the THOR wall, eliminating the moiré and scan-line artifacts that plague rolling-shutter sensors on LED.</p><p>This project demonstrates the evolution of broadcast systems integration into the extended reality space, where traditional broadcast engineering fundamentals — signal routing, color science, synchronization — merge with real-time compositing and spatial computing.</p></div>
<h2class="sp-h2">Highlights</h2><ulclass="sp-list"><li>THOR LED panels color-calibrated for in-camera VFX</li><li>Assimilate Live FX Studio driving real-time playback, camera tracking, and live compositing</li><li>Dueling RED Komodo-X cameras as matched A/B pair — shared color science and genlock</li><li>Global-shutter capture eliminates moiré and scan-line artifacts on LED</li><li>Broadcast-grade output from a fully virtual production environment</li></ul>
<h2class="sp-h2">Scope</h2><divclass="sp-tags"><span>Systems Integration</span><span>XR Stage Design</span><span>LED Volume Calibration</span><span>Live FX Workflow Design</span><span>Camera & Color Pipeline</span><span>Commissioning</span></div>
<h2class="sp-h2">Technologies</h2><divclass="sp-tags"><span>THOR LED Panels</span><span>Assimilate Live FX Studio</span><span>RED Komodo-X (×2)</span><span>Camera Tracking</span><span>Genlock & Sync</span><span>NDI / SDI Hybrid</span><span>Color Management</span><span>Production Switching</span></div>
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<pclass="about-line">Broadcast systems and commercial AV design, integration, and commissioning — Washington, DC and the DMV.</p></div>
<divclass="footer-col"><h4>Services</h4><ul><li><ahref="/services/commercial-av-installation-washington-dc/">Commercial AV Installation in Washington, DC</a></li><li><ahref="/services/broadcast-systems-integration/">Broadcast Systems Integration & Control Room Design</a></li><li><ahref="/services/led-video-wall-installation/">LED Video Wall & XR Stage Integration</a></li><li><ahref="/services/conference-room-av/">Boardroom & Conference Room AV Systems</a></li></ul></div>
<divclass="footer-col"><h4>Service Areas</h4><ul><li><ahref="/broadcast-integration-dmv/">Broadcast Integration in the DMV</a></li><li><ahref="/av-installation-dmv/">AV Installation in the DMV</a></li><li><ahref="/washington-dc/">Broadcast Integration & AV Installation in Washington, DC</a></li><li><ahref="/northern-virginia/">Broadcast Integration & AV Installation in Northern Virginia</a></li><li><ahref="/maryland/">Broadcast Integration & AV Installation in Maryland</a></li><li><ahref="/reston-tysons-av-integrator/">AV & Broadcast Integrator for Reston, Herndon & Tysons</a></li><li><ahref="/bethesda-rockville-av/">AV & Broadcast Integration for Bethesda, Rockville & the I-270 Corridor</a></li><li><ahref="/secure-facility-av-integration/">Secure Facility & SCIF AV Integration in the DMV</a></li></ul></div>
<divclass="footer-col"><h4>Projects</h4><ul><li><ahref="/projects/washington-commanders/">Washington Commanders</a></li><li><ahref="/projects/betmgm-cloud-production/">BetMGM</a></li><li><ahref="/projects/cvs-aetna-broadcast-facility/">CVS Health / Aetna</a></li><li><ahref="/projects/ubs-broadcast-center/">UBS</a></li><li><ahref="/projects/monumental-sports/">Monumental Sports & Entertainment</a></li><li><ahref="/projects/red-sands/">Red Sands</a></li><li><ahref="/projects/intuit-xr-facility/">Intuit</a></li></ul></div>
