---
name: brand-guidelines
description: Audit and enforce brand consistency across UI, copy, and assets. Use when reviewing designs, copy, or code for brand alignment.
---

# Brand Guidelines Skill

Use when: reviewing a new feature's UI, writing copy, creating assets, or checking that output matches the brand.

## Before Starting
Ask the user for (or check the repo for):
- Brand colors (primary, secondary, accent, neutrals)
- Typography (heading font, body font, sizes)
- Logo usage rules (clearspace, minimum size, forbidden treatments)
- Voice & tone guidelines
- Approved imagery style

## Audit Checklist

### Color
- [ ] Only approved brand colors used?
- [ ] No off-brand gradients or tints?
- [ ] Interactive states still use brand palette?

### Typography
- [ ] Correct font families loaded and applied?
- [ ] Heading hierarchy matches brand spec?
- [ ] No unauthorized font weights or styles?

### Logo & Marks
- [ ] Correct logo file (SVG preferred)?
- [ ] Minimum clearspace respected?
- [ ] Not stretched, recolored, or modified?

### Voice & Tone
- [ ] Formal vs casual matches brand persona?
- [ ] Industry jargon level appropriate for audience?
- [ ] Consistent terminology (don't mix "sign in"/"log in")?
- [ ] Active voice, second person ("you"), present tense?

### Imagery & Icons
- [ ] Icon style consistent (line vs filled, weight, corner radius)?
- [ ] Photography style matches brand (candid vs staged, diversity)?
- [ ] Illustrations match brand style guide?

### Spacing & Layout
- [ ] Grid system consistent with brand templates?
- [ ] White space usage matches brand's density preference?

## Output
List violations by category with:
- Location (component/page/file)
- What's wrong
- What it should be per guidelines